7 Product Launch Video Script Templates You Can Use Today

Why You Need a Script Before You Hit Record

The difference between a product launch video that converts and one that gets scrolled past is almost always the script. Not the animations, not the music — the words.

A tight script keeps your video under 90 seconds, front-loads the value proposition, and ends on a clear call-to-action. Without one, you'll ramble, bury the hook, and lose viewers before they understand what you built.

The templates below cover the seven most common launch video formats. Each one follows the same proven structure: hook the viewer in five seconds, show the product solving a real problem, close with a reason to act now.

Copy any template, fill in the bracketed fields, and you have a production-ready script. Or paste it straight into Motionfly's AI video generator and get a finished video in seconds.

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Template 1: General Product Launch

Best for: landing pages, website hero sections, email announcements.

Duration: 60–90 seconds

HOOK (0–5s):
What if you could [achieve key outcome] without [current pain point]?

PROBLEM (5–15s):
Right now, [target audience] spend [time/money] on [old way of doing things].
It's slow, expensive, and the results are inconsistent.

SOLUTION (15–35s):
Meet [Product Name].
[One sentence describing what it does and how it's different.]
Just [describe the simple user action], and [Product Name] handles the rest.

FEATURES (35–55s):
[Feature 1]: [One-sentence benefit].
[Feature 2]: [One-sentence benefit].
[Feature 3]: [One-sentence benefit].

PROOF (55–65s):
[Number] teams already use [Product Name] to [key outcome].

CTA (65–75s):
Try [Product Name] free at [URL].
[Tagline or one-line value prop.]

This is the master template. Every other template below is a variation tuned for a specific channel.

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Template 2: Product Hunt Launch

Best for: Product Hunt gallery video, the first media slot in your launch post.

Duration: 45–60 seconds (PH auto-plays muted, so the first 5 seconds must work without audio)

VISUAL HOOK (0–5s):
[Show the product doing its most impressive thing — no text, no narration.
This is what plays silently in the PH feed. Make it unmistakable.]

MAKER INTRO (5–15s):
Hey, I'm [Name], and I built [Product Name] because [personal motivation].
[One sentence of founder backstory that makes you relatable.]

DEMO (15–40s):
Here's how it works.
[Walk through the core workflow in 2–3 steps. Screen recordings with
3D device mockups work best here.]

Step 1: [Action] → [Result]
Step 2: [Action] → [Result]
Step 3: [Action] → [Result]

SOCIAL PROOF (40–50s):
We've been testing with [number] early users, and the feedback has been [quote or stat].

CTA (50–60s):
[Product Name] is live on Product Hunt today.
Your upvote means the world — and you can try it free right now at [URL].

Product Hunt has its own video playbook. For the full breakdown of PH-specific dimensions, autoplay rules, and the mistakes that tank launches, see our Product Hunt launch video maker guide.

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Template 3: SaaS Explainer / Landing Page Hero

Best for: above-the-fold hero video on a SaaS product or feature page.

Duration: 60–75 seconds

PAIN (0–10s):
[Target persona] — you know the feeling.
You need [outcome], but [current tool/process] makes it [painful adjective].

PRODUCT REVEAL (10–20s):
[Product Name] is [one-line positioning statement].
[Show the UI for the first time — 3D mockup of laptop or phone.]

HOW IT WORKS (20–45s):
It's three steps:
1. [First action the user takes.]
2. [What the product does in response.]
3. [The result the user gets.]

[Show each step with screen capture inside a device mockup.]

DIFFERENTIATOR (45–55s):
Unlike [competitor or old way], [Product Name] [key differentiator].
That means [tangible benefit with a number if possible].

CTA (55–65s):
Start free at [URL]. No credit card required.

For more on building a landing page hero video that lifts conversions, read how to increase landing page conversion with video.

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Template 4: App Store / Google Play Preview

Best for: iOS App Store preview videos and Google Play promotional videos.

Duration: 15–30 seconds (App Store hard limit: 30s)

HOOK (0–3s):
[Single bold text overlay: your app's core value prop.
No voiceover — previews autoplay muted.]

FEATURE 1 (3–10s):
[Screen recording of core feature inside a phone mockup.]
[Text overlay: one benefit statement.]

FEATURE 2 (10–18s):
[Screen recording of second feature.]
[Text overlay: one benefit statement.]

FEATURE 3 (18–25s):
[Screen recording of third feature.]
[Text overlay: one benefit statement.]

END CARD (25–30s):
[App icon + name + "Download Free" or "Available Now"]

App Store previews have strict rules around dimensions, content, and what Apple will reject. We covered every requirement in the App Store preview video generator guide.

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Template 5: Social Media Teaser (15-Second Cut)

Best for: Twitter/X, LinkedIn, Instagram Reels, TikTok, YouTube Shorts.

Duration: 10–15 seconds

HOOK (0–3s):
[Bold, provocative statement or question as text overlay.]
"Stop spending $5,000 on launch videos."

FLASH DEMO (3–10s):
[3-second screen recording showing the product in action,
sped up slightly, with dynamic transitions.]

CTA (10–15s):
[Product Name] — [tagline].
Link in bio / [URL]

This is a top-of-funnel format. The goal is not to explain — it's to stop the scroll and drive a click. Pair it with the full-length video on your landing page.

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Template 6: Investor Pitch / Demo Day

Best for: pitch deck video inserts, demo day presentations, fundraising materials.

Duration: 60–90 seconds

MARKET (0–10s):
[Market size or trend] — [one sentence framing the opportunity.]
Example: "The product video market is a $12B industry, and 90% of it
still runs on manual editing workflows."

PROBLEM (10–20s):
[Describe the problem from the customer's perspective.]
[One concrete example or anecdote.]

SOLUTION (20–35s):
[Product Name] [does what] for [whom].
[Show the product working — real UI, real output.]

TRACTION (35–50s):
Since launch, [key metric]: [number].
[Second metric if available.]
[Quote from a user or pilot customer.]

BUSINESS MODEL (50–60s):
[One sentence on how you make money.]

ASK (60–70s):
We're raising [amount] to [specific goal].
[Contact info or next step.]

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Template 7: Product Demo / Feature Walkthrough

Best for: sales enablement, onboarding sequences, feature announcements.

Duration: 60–120 seconds

CONTEXT (0–10s):
[Who is this demo for and what will they learn?]
"In the next 60 seconds, I'll show you how [Product Name]
helps [persona] [achieve outcome]."

WORKFLOW (10–60s):
Let's walk through it.

Step 1 — [Action name]:
[Show the UI. Explain what the user does and why.]

Step 2 — [Action name]:
[Show the result. Highlight time saved or quality gained.]

Step 3 — [Action name]:
[Show the final output. Compare before/after if possible.]

RECAP (60–70s):
That's it — [Product Name] turns [input] into [output] in [time].

CTA (70–80s):
Try it yourself at [URL], or book a demo at [calendar link].

For teams producing demos at scale (per-deal, per-persona, per-feature), see our guide on AI product demo video generation.

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How to Use These Templates

1. Pick the template that matches your launch channel.
2. Fill in the brackets with your product's specifics.
3. Read it aloud. If it takes longer than the target duration at a natural pace, cut.
4. Generate the video. Paste the finished script into Motionfly to get a complete video with 3D mockups, voiceover, music, and animations — or hand it to your video team.

The script is 80% of the work. Get it right, and the video almost makes itself.